Keysight CES 2023

Project Type

Marketing Video

ROLE

Senior Motion Designer at Mass FX Media

Links

Mass FX's case study

Skills

3D Animation
3D Lighting
3D Modeling
Compositing
Creative Development
Xpresso Rigging
For the Consumer Electronics Show (CES) in 2023, Keysight wanted to showcase their latest innovations in the simulation of self-driving cars. Their technology can create and test a plethora of driving conditions - all in a safe and contained virtual environment. I worked at Mass FX Media when Keysight contracted us to create two synchronized hero videos and an interactive kiosk experience for their booth.
A three quarter angle of an SUV vehicle beginning to transform from a real car into a digital car
A three quarter angle of an SUV vehicle finishing its transformation from a real car into a digital car
A wide shot from a high vantage point of a grey vehicle driving through a digital representation of a city environment. The road is solid black, while the sidewalks, parked vehicles, and traffic lines are all a deep red color.
An digital image of the back of a grey vehicle that is driving through a digital city environment. Many vehicles are parked on both sides of the road and they are green - indicating that they pose no immediate threat.
A wide shot from a high vantage point of a grey vehicle parked at a digital representation of a stop light in a city environment. The road is solid black, while the sidewalks, parked vehicles, and traffic lines are all a deep red color.
A digital grey car is stopped at an intersection even though the light is green because an orange car is running the light. The orange car is orange because the technology in the grey car has determined that it may cause an accident.
A wide shot from a high vantage point of a grey car waiting for a pedestrian to cross the street in a digital representation of a city environment. The road is solid black, while the sidewalks, parked vehicles, and traffic lines are all a deep red color.
A grey car is waiting for a pedestrian to cross the street. The pedestrain is orange because they should not be crossing the street right now. Luckly the radar in the grey car has detected them.

The Road Rig

Since we needed to show a variety of different driving scenarios, we decided to spend a lot of time in early development creating a robust 3D project template. This would help ensure consistency between artists and hopefully speed up our workflow. I had the privilege of creating what we called "the road rig". This video demonstrates some of the rig's features.

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